by Isadora Gabrielle Leidenfrost, PhD
There are many ways to get the word out about your Red Tent. We believe that women will feel compelled to attend if it feels relevant, important and timely, and if it speaks to them. At any given time there will be many possible tie-ins to women’s lives and “hooks” for particular media outlets. Because a Red Tent is a woman-only space, your primary audience will be women. While we suggest that you start by inviting your girlfriends and female family members, we also want to encourage you to consider opening the flaps of your tent a little wider.
Let’s say that you already have 10 girlfriends that you know will attend. Offer these “inspired” women an opportunity to get involved. For example, maybe they can bring some food, give out some postcards, hang some flyers, send some emails, help with set up or any number of other tasks that they are great at.
Take into account how best to reach your audiences. Not everyone uses e-mail or facebook, and not everyone hangs out at progressive coffee shops. A clear understanding of how to reach each audience segment will make you more effective, and the best strategy is a combination of the ideas listed below.
Send an personal email to your friends, family, co-workers (who might be interested), or your email mailing list (business). We have created a email template that you can download. We recommend you send out these emails at least twice: two weeks before, and then a reminder a few days before our event.